The curse of the blank page and blinking cursor

In the writing training I’ve delivered, I’ve found that people tend to face a couple of common challenges when it comes to getting going. Either they don’t know where to start, and they sit staring at that blank Word document and the blinking cursor, or they can’t prioritise information and form a coherent train of thought, so they “vomit” huge amounts of info on to the page and end up with what teachers call a “dog’s breakfast”. I’ll chat about…

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So long, 2016!

2016 has been… worthy of many different adjectives, I’d say. It’s been a humdinger of a year for the world between political upheaval, celebrity deaths and various other plot twists. Personally, it’s been a challenging year, but one that’s yielded many lessons and opportunities nonetheless. As I prepare to leave for a holiday to celebrate my 10th wedding anniversary with my long-suffering husband, I’m quite ready to say cheers to 2016, but I guess I do have to say thank…

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Survival strategies for when work is manic

It’s been an incredibly busy season for me this last while. Whenever people ask me how I’m doing and I tell them that, they inevitably say, “Well, that’s a good thing, isn’t it?” As a freelancer, yes – it is, generally. But there’s a difference between a good level of humming along with lots on the go and working until 2.30 in the morning because there just aren’t enough hours in the day to get everything done. And my busy…

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7 easy ways to better business copy and content

April’s been an interesting month for me, with a number of different projects on the go. I’m splitting my time between developing a custom business writing workshop for a client, finishing up some textbook chapters and researching a non-fiction book I will be ghost-writing. This is in between writing website copy for two new clients and doing the usual magazine and content creation for my regulars. Most of the work I’m busy with at the moment has a business focus,…

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4 good reasons to take on work that scares you

One of the things I love about freelancing is the variety it affords. I’ve written feature articles on everything from musician profiles to start-up marketing advice, whisky collecting, the state of gender equity in local business and even perfume bottle design. I feel like I get to learn something new every day! Sometimes, however, I get the chance to work on something that really is completely outside my comfort zone. It’s been one of those seasons for the last few…

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My photography journey

I have always wanted to take good photos. I nagged my parents for a camera from when I was about five or six years old. I still remember the first one I owned – it was a kiddie friendly point-and-shoot film jobbie that was shaped like a clown’s face. It’s the only clown I can ever remember having an affinity with (I don’t quite suffer from full-blown coulrophobia – a phobia of clowns – but let’s just say I am…

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Travel tales

Travel is one of my great passions in life. I have been fortunate to visit some interesting places, from a ghost town in Namibia where the sand dunes have swept into the old homes, to the largest firefly colony in the world near Kuala Lumpur, Malaysia. Travel writing is tricky, however. Unfortunately, cliches abound in this genre – possibly more so than in any other (well, excepting maybe sport). But I have recently begun to explore the possibility of channeling…

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BWASA event - meeting Dr Joyce Banda

One of my favourite interviews, ever

In 2014 and in 2015, I had the pleasure of editing a portion of a magazine called Celebrating Women, published by Business Times in partnership with the Businesswomen’s Association of South Africa (BWASA). I handled the BWASA content for the mag, which is distributed as a supplement of The Sunday Times to all subscribers, and also wrote some other articles for the publication. One of my favourite parts of the 2015 project was getting to interview Dr Joyce Banda, former…

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Interesting reads for the week

I read a vast amount of web content. I try to convince myself that it is all for work, but the internet is a rabbit hole and sometimes I start with a bit of research for an article and end up following an interesting trail of links, landing up somewhere completely different. Here are a few fascinating pieces I’ve stumbled upon recently: The psychology of social media This was a great (although fairly long) read with lots of pithy insights…

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CONTACT
Tamara Oberholster
+27 (11) 467 0478